Sixers News for You
- Rep Power
NBA G-League: The D-League getting makeover in Gatorade deal (Yahoo Sports)
02-14-2017 02:50 PM
The NBA Development League is changing its name starting next season to the NBA Gatorade League, a deal that will include a rebranding that will affect the league logo, basketballs, jerseys, on-court signage and digital properties. Long viewed as a proving and testing ground of sorts for the NBA, what has been known as the D-League will also get to take advantage of Gatorade's Sports Science Institute - a resource that many elite athletes, including Dwyane Wade and Cam Newton, have used in recent years for testing and evaluation of what exactly their bodies need during competition. ''This isn't about slapping a name on a league,'' NBA deputy commissioner Mark Tatum said.